Mobile marketing continues to grow as a viable method of reaching your audience. Did you know that 40% of web surfing is done on mobile devices? Or that 1 in 2 will have smart phones by the end of this year according to Nielsen. We could cite statistics until the cows come home but you don’t need research to look around and see how many people practically live on their smart phone.
The question becomes - What can you do to capitalize on this growing mobile marketing opportunity?
The quickest and cheapest route is to generate a QR code and drop it onto just about any medium you can think of. But what does this achieve? People may be scanning this code but how can you measure it? And where are you sending them? If they’re just going to a standard home page, you may have a tough time down the road convincing them to use you QR code again.
There needs to be some value – an offer, a coupon download or a fun video. And if you can’t track and measure the results of the activity surrounding this new piece of tech, what are you getting out of it? How about sending these visitors to a mobile cross media campaign, specifically created for mobile devices to gather some insight in exchange for an offer and then send them to your website?
Using JQuery, SVO can do just this. To see an example, scan the QR code below with your mobile device. Alternatively, visit this site on your mobile device www.PurlPortfolio.com/Mobile
The immediacy, convenience, pervasiveness and personal attachment to mobile phones make the device an ideal means of expanding your marketing messages and enhancing engagement with your customer base.
Mobile Relationship Marketing (MRM) is the new mantra for companies to ensure continuous customer touch and interaction, sustained support and service, closer and more dependent connectivity, as well as greater insight and intimacy. MRM has vast potential to create business value, improve process efficiency, trigger product consumption and use, further loyalty and repeat purchase, and increase customer feedback, assistance, affinity and advocacy.