Morris Habitat for Humanity (MHFH) wanted to raise the bar on donations in a big way for their 25th Anniversary, with a goal of a 25 percent increase in donors and average gift amount. Over the year-long campaign, the goal was to raise $100,000, which would be enhanced by a $25,000 challenge grant from a generous supporter should the goal be reached. Working with partner SVO, Inc., MHFH created a fresh approach to connect with potential donors at a more personal level.
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