Getting Our Name Out There with Cross Media Marketing - Part 2
Posted by Niel Stender on Wed, Jun 01, 2011 @ 12:04 PM
Back on July 22, 2010, we told you about an internal ‘self promo’ cross media marketingcampaign run here at SVO. The results are in and we’re just tickled with the response.
Here are the highlights
- Our universe of 352 was a mix of current and prospective clients from our internal database
- Of those 352, 49 (13.92%) visited the campaign online
- 35 of the 352 (9.94%) completed the campaign, indicating an interest in further discussion
- Put another way, 35 of the 49 visitors completed the campaign – that’s 71.43%!
- 11 (3%) came through the QR code channel
- 21 cross media presentations completed
- 4 closed campaigns
- 11 proposals in review
Our social media presence saw a nice improvement this year due in part to this campaign
- 1,500 total blog visits in 2010
- Grew Facebook fan base from 4 in May 2010 to 58 today
- 74 tweets and 31 followers
- 66 connections on LinkedIn
So that’s the quick rundown of our self promo campaign. The numbers were great; the reception we’re getting from the presentations and proposals we’ve been working on has been incredible. Integrated marketing has a ton of possibilities and we’re excited to see what they’ll be!