Mattress Factory FestiFall Poster
Posted by Niel Stender on Wed, Dec 14, 2011 @ 09:40 AM
The Mattress Factory in Fanwood, NJ wanted to improve the potential response of their cross media marketing campaign during a street fair. The campaign, which will be detailed in a future blog post, included a variety of media channels. One of these channels was an opportunity to be in front of prospective customers at a local street fair know as FestiFall.
They had plans to host a booth at the event and discuss their product line. To complement this effort, we produced a 24” x 36”, 2 ½ mil gloss white vinyl poster mounted on 3/16” foam core.
The design of the poster incorporated 3 key elements:
- Theme and offer of the campaign
- Trackable QR code for instant response
- Trackable URL for additional potential response
We also added an image of the owner standing with the oversized QR code to add to some personality to the finished piece. Actual results of the QR code scan rate and URL login rate will be tallied once the campaign wraps up.