Morris Habitat for Humanity Compressed T Shirts
Posted by Niel Stender on Wed, Dec 21, 2011 @ 09:55 AM
As part of Morris Habitat for Humanity’s annual appeal we had an opportunity to create a unique T shirt giveaway known as compress T’s. (The overall campaign structure will be detailed in a future blog post) Unlike a typical T shirt, these T’s are printed and then tightly compressed into a variety of available shapes like cars, boats and animals.
In this instance, the framed house shape was the obvious choice. Along with the printed shirt, the final product includes a 4 color card stock insert. This adds a finished look to the piece when its shrink wrapped to final shape and size.
The front of the shirt was designed with a simple nail and hammer image sitting over the text ‘Morris Habitat for Humanity’. The back of the shirt repeats the design of the insert, a framed house with the full Morris Habitat for Humanity logo centered inside. Along the bottom of the house is the text ‘Follow me to the www.MorrisRestore.org to encourage folks to visit the retail side of the organization. Both sides of the shirt were run as 2 spot PMS colors matching the Morris Habitat logo.