Marketing Plan? We don’t need no stinking marketing plan!
Posted by Niel Stender on Fri, Jan 27, 2012 @ 01:28 PM
As 2012 gets underway, most companies are thinking about some or all of the following:
- How can I grow revenue this year?
- What should I do with my marketing budget to get there?
- Is social media a viable channel?
- Mobile marketing – what’s the deal with all that?
- Can I integrate my current marketing process with all these new options?
- How on earth will I find the time to make sense of all this stuff?
With so many possibilities, it’s critical to put together a plan of attack. All the dominoes need to be in place, so you can knock them down as the time comes. Without a plan, you can’t effectively use your marketing dollars. And if you can’t effectively use your marketing dollars, you’ll struggle to to answer the bullet points above. Scrambling to come up with a domino the day before you need it just doesn’t work.
This doesn’t have to be overly complex. Start with a dry erase board, lay out a calendar of the next 12 months with all the holidays and any special events you have in mind. Circle those you want to target and get cracking! If you can’t find the time to get this done, hire an outside consultant to drive the strategy school bus for you. And of course, here at SVO, we’re ready and able to help on that front!
Ok, great, you have a calendar of events in place. Now what media channels to use? Where to use them? How do you know what will work and what won’t? Stay tuned for the next blog post where we’ll continue this discussion!