Does your organization have a simple way of capturing the contact information of visitors to your site? You may have a Contact Us form within your site but what about when someone finds you online? For instance, if you utilize internet advertising to drive people to your website, do you have something in place to ask for contact information up front? If they don't make it to your Contact Us form, you want to make sure you can still get a hold of them.
A lead capture microsite can be placed between the searches for your company and your website. Now, when someone is headed towards your site, you can ask for their info up front and even ask some questions if you like! On top of this, you can respond in real time, very cool.
The fancy diagram below illustrates this process. You can also read about a successful implementation of this technology here.
